Data is a gift. (Literally—the word datum means given in Latin)
Throughout human history, it has empowered us to fight famine and establish global trade, to cure diseases and increase our life expectancy, and to get to the edges of the known Universe.
We have more data in hand today than ever before—there’s a whole world of data at our fingertips.
And yet, our relationship with data has become increasingly dysfunctional. Instead of reveling in its abundance, we are overwhelmed by its excess.
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We’re drowning in data.
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It confuses us—or worse, in the wrong hands, it is used to confuse us. Worst of all—it’s become a chore to manage and decipher.
Data is Magic is changing all of that.
We help brands & agencies get the most out of data and develop powerful & empowering data-led strategies.