Turning data points into actionable narratives.
We help brands & agencies get the most out of data and develop powerful & empowering data-led strategies. We collaborate with strategists & creatives, consumer insights experts, brand & marketing teams to create meaningful strategies designed for bespoke audiences– from the global creative community to boardroom decision makers, from the data novice to the data savvy.
We deliver brain fuel, not brain fog.
01We can help you understand the data you have
There’s nothing sadder to us than data languishing, unused. We can help you optimize, organize, and utilize existing datasets, auditing the work and providing an assessment of what's been done, how well it's been done, and what can be understood from what you already have. We’ll then suggest pathways forward based on your needs.
Our data literacy spans a vast and varied range of data tools like Qualtrics, PowerBI, SPSS, SurveyMonkey, Quid etc.
02We can help you get the data you need
Working with trusted partners around the world, we’ll work with you to determine the best strategy to get the insights you need and then execute on that plan. Here are some of the plans we execute:
Brand
Demand Spaces
Typologies & Personas
Go-to-Market Programs
Brand Health Programs
& more
Products, Services, & Experiences
Usage & Attitudes
Choice-based Conjoint
Maxdiff
& more
Futures & Thought Leadership
Index Development
Opportunity Sizing
Foresight & Scenario Planning
Leading Edge Consumer Research
& more
03We can help you use your data world to take meaningful action
We are experts in helping you use your data outputs through powerful socialization & activation campaigns created with specific audiences in mind. This might mean something as simple as a presentation deck or as complex as well-indexed data tables or as future-facing as an Al-powered custom dashboard—or as fun and engaging as an internal marketing campaign to really get your team aligned and excited.